The pharmaceutical and healthcare industries are complex. These industries need the cooperation of multiple stakeholders to comply with highly regulated environments that ultimately seek to ensure patients’ safety. All aspects of the production of new medicines including, among other things, clinical trials, manufacturing and distribution, have strict regulatory and ethical guidelines to which both industries must adhere to. The complexity and the lack of transparency, coordination and trust are big challenges in this context. This is where blockchain could provide solutions by reducing the costs of healthcare, drug development processes, and time of delivery of the drugs to patients with unmet needs. The pharmaceutical industry has come together in the PharmaLedger consortium in order to explore blockchain technology’s application to these real-world challenges.

Introduction

GoViral was tasked to create the marketing strategy for the dissemination of the project and its milestones and create the public trust necessary for the success of the project. In becoming PharmaLedger’s digital partner, we acquired significant knowledge about the scope of PharmaLedger activities, use cases and target groups. During this process, GoViral prepared the Market Research, Strategy Development and Planning. That lead to the development and creation of the website, the brand manual and graphic design from top to bottom. This allowed us to execute the online communication, engagement, and content distribution strategy through social media channels, our newsletter, website and webinars. Creating a trusted patient-experience is the core of what we’re doing for PharmaLedger.

The problem

GoViral was tasked to create the marketing strategy for the dissemination of the project and its milestones and create the public trust necessary for the success of the project. In becoming PharmaLedger’s digital partner, we acquired significant knowledge about the scope of PharmaLedger activities, use cases and target groups. During this process, GoViral prepared the Market Research, Strategy Development and Planning. That lead to the development and creation of the website, the brand manual and graphic design from top to bottom. This allowed us to execute the online communication, engagement, and content distribution strategy through social media channels, our newsletter, website and webinars. Creating a trusted patient-experience is the core of what we’re doing for PharmaLedger.

The actions

1. Market Research, Strategy Development and Planning

We have launched and are maintaining all the content on the PharmaLedger website. We have created the official brand manual for all PharmaLedger communication and are taking care of all the graphics for emails, articles and social media posts.

2. Website, Brand Manual Development and Graphic Design

We have established a process for managing all social media channels and building the PharmaLedger’s community, posting 3-5 times per week and having all the posts prepared 2 weeks in advance. We are writing all PharmaLedger blog articles and news mentions reviews. On a monthly level we have newsletter campaigns, for both internal and external PharmaLedger audiences.

3. Online Communication, Engagement, and
Content Distribution

We have launched and are maintaining all the content on the PharmaLedger website. We have created the official brand manual for all PharmaLedger communication and are taking care of all the graphics for emails, articles and social media posts.

Website

The Results

Prepared for both the internal and external audiences, PharmaLedger’s newsletter shares the latest updates, the news mentions and the highlights of events. The newsletter’s monthly edition is the best way to keep up with the news on the project.

Newsletter

PharmaLedger is now present in the most popular social media channels such as LinkedIn, Facebook, Twitter and YouTube. We share from 3-5 posts per week, and our community has grown to more than 2000 people and our videos viewed 3000+ times.

Social Media

We have launched and are maintaining all the content on the PharmaLedger website. We have created the official brand manual for all PharmaLedger communication and are taking care of all the graphics for emails, articles and social media posts.

Webinars

To guarantee maximum visual quality that easily translates complex messages into a comprehensible and consistent material, GoViral is tasked in creating all presentations and materials for internal and external events and webinars.

Presentations

Apart from the events recordings, we are creating and developing 10 explainer videos using Alexis, our virtual assistant, to showcase each of PharmaLedger’s 8 use cases which are expected to be completed by the end of August 2021.

Videos